The past 72 hours or so has been a marathon. I have done countless interviews, have had my little event published many dozens of times, and have been flooded with feedback. Justice Pricing has always been a work in progress, but with the help of my cousin Faelan Lundeberg, I have just completed that work and hope that we can get the new pricing model out to people before the previous one becomes a source of anymore hurt and anger.

In reaction to many comments asking why our pricing model was targeting a single group, we have attempted to respond to the best of our ability on a tight time schedule with an updated pricing model that better reflects the complexities of privilege. In order to determine your suggested ticket price, please read through the following table, all of the applicable footnotes and the accompanying addendum. REMINDER: THESE ARE PRICE SUGGESTIONS AND ARE VOLUNTARY. If you do not find, or have issues with how your ethnic grouping or identity has been represented, e-mail sidmohammedpr@gmail.com


Ethnicity/Gender and Sexuality Cisgender male Cisgender female Gay/Bi Male[1] Gay/Bi Female1 Trans Man[2] Trans Woman2
African Descent[3] [4] (excluding Morocco, Tunisia, Libya and Egypt, see “Arab”) $10 $7 $6 $5 $5 $4
Americo-Liberian[5] $13 $10 $7 $6 $6 $5
Arab[6] $12 $7 $4 $3 Free Free
Arab from Saudi Arabia[7] $25 $5 Free Free Free Free
Citizen of Qatar[8] $30 $10 Free Free Free Free
Citizen of UAE[9] $20 $17 Free Free Free Free
Armenian[10] $13 $10 $6 $5 $5 $4
Chinese[11] $15 $12 $8 $7 $7 $6
Chinese (ethnic minority)[12] $12 $9 $7 $5 $5 $4
Dr. Jordan B. Peterson $150 N/A N/A N/A $10 N/A
Eastern European $14 $11 $7 $5 $5 $4
South East Asian[13] $12 $9 $6 $5 $5 $4
Indigenous (Canada)[14] Pay what you want Pay what you want Pay what you want Pay what you want Pay what you want Pay what you want
Indigenous (International) $8 $6 $4 $3 $3 $2
German/Austrian[15] $20 $17 $15 $13 $13 $12
Indian[16] $14 $11 $7 $5 $5 $4
French Canadian/ Quebecois[17] $15 $12 $8 $6 $6 $5
Iranian[18] $14 $11 Free Free Free Free
Iraqi/Syrian/Afghan[19] $10 $6 Free Free Free Free
Israeli[20] $15 $12 $8 $6 $6 $5
Irish[21] $14 $11 Free Free Free Free
Japanese[22] $14 $11 $7 $5 $5 $4
Jewish[23] $14 $11 $7 $5 $5 $4
Kurdish[24] Free Free Free Free Free Free
Norwegian[25] $50 $45 $42 $41 $41 $40
UK and Western Europe[26] $15 $12 $8 $6 $6 $5
Spanish[27] $15 $12 $8 $6 $6 $5
Russian (Oligarch)[28] $10,000 $5,000 Free Free Free Free
Russian (Serf)[29] $10 $7 Free Free Free Free
Rwandan[30][31] $10 $7 Free Free Free Free
White South African[32] $18 $18 $17 $17 $16 $15
White U.S. Citizen[33] $15 $12 $8 $7 $7 $6

Understanding the pricing further:

Gay/Straight Differential:

The American classification system for mental disorders listed loving your own sex as a disorder under some name or another up until 1987. The World Health Organization only removed “homosexuality” from its list of mental disorders in 1992.[34] Being deemed to have a mental disorder for loving who you love has massive ramifications on self-esteem, but also on one’s ability to find gainful employment, housing, etc. We are in the midst of a civil rights struggle to set the world on a new course with regards to its views on sexualities that do not fit into the heteronormative structures in place. We have tried to reflect some of the difficulty the LGBTQ+ community has faced in the pricing, but it cannot be quantified in dollar terms, so this is clearly a halfway measure at best.

Trans man/Trans woman price difference:

Trans men are being charged slightly more than trans women due to the simple fact that males are more privileged than women as a group in general. We have offered free admission to Trans man and trans women patrons who are from places where trans people are still very much discriminated against in law, but we are not necessarily privy to all the places where that takes place. If we have made a mistake, please just enter the show without paying.


Our list of ethnicities is incomplete and should be taken as a rough guide. If you feel our pricing model is flawed for any reason, please feel free to adapt it, or contact us with adaptations.

  1. It is extremely difficult to gauge the level of discrimination a given member of the LGBTQ+ community faces for their sexual orientation or gender. Even within a given ethnic group or country, the treatment of those are not heterosexual. We have provided these prices as very rough and probably flawed guides. Please adapt at will.
  2. Because the recognition of trans rights and the discrimination trans people face is a relatively new phenomenon and is constantly developing, please feel free to adapt below pricing based upon your knowledge of how trans people are treated in your ethnic group or community. We have provided these prices as very rough and probably flawed guides.
  3. Due to the fact that homosexuality is illegal in Algeria, Angola, Botswana Burundi, Cameroon, Chad, Comoros, Eritrea, Ethiopia, Gambia, Ghana (male), Kenya, Liberia, Malawi, Mauritius, Mauritania, Namibia (male), Nigeria, Rwanda, Senegal, Sierra Leone (male), Somalia, Somaliland, Sudan (North and South), Swaziland (male), Tanzania, Togo, Uganda, Zimbabwe (male) in a number of cases under penalty of death, any patrons who are homosexual hailing from these countries are welcome to attend the screening for free.
  4. Due to the fact that the Kingdom of Ethiopia was considered exempt from European colonialism and left independent after the 1888 Congress of Berlin, they do not share the same past of institutional violence that has faced many other African populations. In fact, under the reign of King Menelik II, the Kingdom of Ethiopia acted as a colonial aggressor against their peaceful neighbors. For this reason those of Ethiopian descent may refer to to the Americo-Liberian price bracket.
  5. Americo-Liberians (descendants of free black Americans who relocated to Liberia during the late 19th and early 20th Century) will pay a $13 price due to their domination and sometimes outright enslavement of the indigenous population for over a century (1847-1980). Persons of indigenous Liberian descent can refer to the “African Descent” pricing. They are excused from the $15 price due to the fact that they were themselves enslaved in the United States prior to colonizing Liberia.
  6. Anyone fleeing violence in Syria, Libya, Iraq or Palestine is welcome to attend the event for free.
  7. Subtract $5 from ticket price if you have ever performed public acts of dance, or general jubilance in the Kingdom of Saudi Arabia (see: http://bit.ly/2g4wHhz). Subtract $5 if you have been involved in any dissident movements aimed at the modernization of Saudi Arabian law and culture.
  8. The IMF forecast that the average annual income in Qatar at $129,112 in 2017. Add $5 to ticket price if you are a paid worker in the construction industry due to tacit support of modern day slavery. (https://www.theguardian.com/global-development/series/modern-day-slavery-in-focus+world/qatar)
  9. Add $5 to ticket price if you are a paid worker in the construction industry due to tacit support of modern day slavery.(https://www.theguardian.com/global-development/series/modern-day-slavery-in-focus+world/united-arab-emirates)
  10. Made You Look Media acknowledges the historic crimes committed against the Armenian people (1915-1917). We do, however, ask that the discourse around this piece of history not be invoked by non-Armenians in order to derail important conversations about the history of Anti-Semitism that must take place.
  11. Patrons of Han Chinese descent will be asked to pay an additional three dollar indemnity. This will be used to subsidise discounts for our patrons of Tibetan or Uyghur descent who may be unable to pay the base price due to financial issues deriving from historical marginalization from state power structures. Please note that if a Han Chinese patron’s family history in Canada predates 1990s (following the 1970s multicultural revolution), they are exempt from this surcharge due to the atrocious abuse of Chinese workers during the building of the Canadian Pacific Railway, as well as generalized racism and racist policy (Chinese head tax, etc.). Also, if you immigrated to the west coast of Canada (particularly Vancouver) after the year 2000, subtract $2 from your ticket price to account for the rise in Sinophobia and seeming widespread acceptance of racialized generalizations about Chinese people, culture, and the “threat they pose” to “Canadians owning their own homes.”
  12. See Chinese price bracket for additional discounts.
  13. Subtract an additional $2 if you are from Laos or Vietnam for atrocities carried out during the Vietnam War by the United States. Subtract an additional $3 if you are from Cambodia for both the bombings carried out during the Vietnam War and for the horrifying rule of Pol Pot which set the country back decades, if not centuries in terms of development. Non-practicing Muslims from Malaysia may subtract $1 from their ticket price for being subjected to a separate legal system against their will. Members of the Rohingya ethnic group from Myanmar may attend the event free of charge.
  14. This event is being hosted on unceded territory. A lot of people like to mention this point before their event to get it out of the way, but we believe that if we’re going to recognize that the land is stolen, let’s at least let the people it’s stolen from come for free. Due to historical connections with inter-tribal warfare and slavery we ask patrons from the Haida Nation voluntarily cover the donation for any members of nations they carried out injustices against. However, due to their valiant efforts combating the spread of settler violence on the West Coast of Canada (using, amongst other things, canons and canoe mounted swivel guns), members of the Haida Nation are welcome to enjoy a complimentary snack and beverage. This gratuity must be paid for by a patron of settler descent.
  15. If a patron is of German/Austrian heritage whose family left Germany prior to 1930, subtract $5 from price.
  16. Canadian adults of East Indian origin receive more of their income from earnings than the overall population. In 2000, Canadians of East Indian origin aged 15 and over said that 85% of their income came from earnings, compared with 77% for all Canadian adults. (http://www.statcan.gc.ca) This is likely due to the fact that in 2001 67% of indo-canadians were born outside of Canada. Thus, they have not benefited from the accumulation of wealth common to more settled societies. Please note that if an Indo-Canadian patron’s family history in Canada predates 1990s (following the 1970s multicultural revolution), they are exempt from this surcharge due to the extremely racist treatment faced by Indian immigrants to Canada in the 19th and 20th centuries.
  17. If the patron is a separatist, subtract $2 from base price. If patron voted to secede from Canada in the 1995 referendum subtract $5 from base price. If in favour of Charter of Values, add $10 to base price.
  18. Iranians displaced by the 1979 Islamic Revolution should subtract a further $3 from their ticket price, so long as they had no direct connection to the corrupt regime of Shah Mohammad Reza Pahlavi or did not benefit directly from the regime.
  19. We at Made You Look Media firmly believe that it is the job of Canadians and affluent societies as a whole to welcome those fleeing violence and extremism at home. For this reason those with valid refugee status from the above countries will be provided with complimentary entry to the screening.
  20. If in favour of halting settlements and forging a lasting peace with Palestine through a two-state solution, subtract $5.Please add $5 if you have contributed to the occupation of Palestinian territories in some capacity.
  21. Tiocfaidh ár lá and all that, but any Irish with connection groups that have engaged in violence against civilians should add $3 to their ticket price
  22. Subtract $5 from ticket price if your family was affected by either the atrocious internment camps set up in Canada and the United States during WWII or by what remains the only use of nuclear weapons on human targets in history carried out by the United States in Hiroshima and Nagasaki.
  23. Subtract $7 for holocaust survivors and their descendants. Subtract $2 if you have been affected by anti-semitism.
  24. Due to their long history as an oppressed and marginalized people and their courageous stand against the Islamic State in Iraq and the Levant (ISIL) Made You Look Media proudly offers complimentary entrance to our Kurdish Patrons. Any patron of Kurdish descent who who can demonstrate membership in a Peshmerga militia unit will be provided a complimentary beverage (root beer or sprite).
  25. Price is due to the strong extremely high standard of living enjoyed by Norwegian citizens.
  26. Add $2 if of Swiss descent (due to high per capita GDP and laundering Nazi money. Add $3 if of British descent due to atrocities committed during colonial era (Opium wars, colonization of Africa, Americas, Ireland, East Asia, South Asia, etc.) and Nigel Farage. Add $2 if Belgian due to Congo Genocide. Subtract $2 if Scottish or Welsh due to ongoing occupation by British. Add $2 if French due to colonialism and Atrocities during Algerian war.
  27. While we understand that the Spanish Empire was a at one time a world power built on wealth pillaged from the indigenous peoples of the Americas; we also understand that through centuries of financial mismanagement this wealth no longer plays a role in Spanish governance. We aim to reflect this in our pricing. Holders of current Spanish citizenship should subtract $2 from ticket price due to Spain’s current unemployment crisis (18% in 2017 according to Eurostat (http://bit.ly/2w8SCYN)) and targeting in recent terror attacks. Those of Spanish heritage in Europe, Canada and the United States should pay standard pricing, those of 50% Spanish lineage from South America (excluding Brazil) and Mexico should pay an additional $5, with an additional $0.10 added for every 1% of Spanish blood added (i.e. 100% Spanish descent =$10, 75%=$7.50).
  28. In modern Russia one hundred and eleven people control nineteen percent of all household wealth.
  29. Analysis suggests that eighty-three percent of the Russian population has less than ten thousand dollars in personal wealth
  30. Rwandans of the Hutu ethnic group should add $5 to their ticket price due to the atrocities committed during the Rwandan Genocide of 1994.
  31. Rwandans of the Tutsi ethnic group should add 5$ due to atrocities committed before and after the Rwandan Genocide of 1994.
  32. Add an additional $10 to ticket price if family fled South Africa during fall of Apartheid (between 1989 and 1991).
  33. Add $10 to the ticket price if the patron voted for Donald Trump in the 2016 Presidential Election. Subtract $10 from ticket price if a member of the white appalachian community (see Hillbilly Elegy by J.D. Vance). Subtract a further $5 from ticket price if white appalachian who didn’t vote for Donald J. Trump.
  34. Burton, Neel. When Homosexuality Stopped Being A Mental Disorder. Psychology Today, September 18, 2015. https://www.psychologytoday.com/blog/hide-and-seek/201509/when-homosexuality-stopped-being-mental-disorder



  1. This new scheme comes across as a satirization of liberal values, poking fun at “political correctness gone amok”. I’d expect to see it as a parody in the likes of Breitbart Magazine, not for an ostensibly progressive theatre production.

    If this is an attempt to raise awareness by making ridiculous provocative statements, I don’t appreciate that tactic when Mr. Trump does it, and I don’t like it from you either.

    1. I hope you can look at this with fresh eyes as a piece of satire that is aimed at examining a complex issue by exploring its complexity.

  2. What a band-aid you’re tearing off. God forbid we looking outside of our echo chamber and recognize other peoples’ plights. How, when each have worked so hard to find balance and sanity, can we be faced with the struggles of others simply because of privilege (described in intersectionality theory)? It’s too much… Our hearts aren’t big enough yet. We are too self-centered. I commend you on your quest for equity awareness and socio-economic justice. The real trick is to lift people up while not bringing others down. I’m a cis-gendered able-bodied white male and I get your experiment and I’m not offended by it whatsoever, but only because I’ve become aware of privilege through study and introspection, because of social awareness projects such as this, and having an amazing peer group. Nothing is forcing me to see your movie, but I would simply to support this cause. You’re doing great work, don’t let anyone make you think you’re not. You’re simply pointing out injustice that’s been traditionally burried by capitalism and the idea of “well you should just work harder.”


    Fuck yeah this is hilarious and awesome and the world is totally not ready but its still awesome.

  3. Your pricing model is still descrimination based on race, gender and sexual orientation and is still in contravention of BC human rights legislation.

    1. I’m sorry you feel that way. I think you’ll find it very difficult to take a piece of satire and turn it into a court case, but if you want to try, I can’t stop you. I would just maybe consult a lawyer before spending too much time on it.

  4. This is brilliant. As a sociologist and historian, I can say that in my opinion you have done an amazing job at both provoking discussion and raising awareness of both the privileges and barriers held by many groups. Kudos on your bravery and creativity!

  5. I love the thoughtfulness of this, and would like to suggest an addition – that the rate be lowered for anyone who is a solo parent. By which I mean, they are raising children alone with no financial support and minimal involvement from the other parent.
    This is one of the leading reasons why many children (across race and culture) are growing up under the poverty line.

    1. Thank you for your input. We have announced that the event will be Pay What You Can at the door! Ideally, this will make everyone happy!

  6. THAT was brilliant – best satire I’ve read in months. If the film is as witty, it’ll do wonderfully.

    Did you know, incidentally, that the Rebel, Ezra Levant’s right wing rag, is quoting this furiously as an example of Lefties gone wild? I’d make a snide comment about right wing humorlessness, but I see that the phenomenon is apparently shared on our side as well. 🙂

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