In reaction to a considerable amount of public outrage as well as some support, we have decided to adapt the pricing scheme for the screening of building the room. Initially white cisgender males were expected to pay double ($20 as opposed to $10) for their tickets. It has been brought to our attention that this model of price discrimination should be adapted to avoid offending a large swath of the public.

We have lowered the price for White Cis-Straight Able-Bodied Males to $15. Everyone else will pay a discounted price of $10.

We are also donating any profits from the door to both the Native Friendship Centre of Victoria,  and the Victoria Pride Society.

We hope that this adaptation is a satisfactory compromise that will quell the doubts about our pricing model.

A statement from the Director of Building the Room:

“There has been considerable backlash against the model. There are two things I’d like to say. One is that the death threats need to stop. That kind of behaviour doesn’t solve any problems. Two is that the cast, crew and venue have nothing to do with the pricing of this event. Justice Pricing does not reflect the views or desires of anyone else involved in this project. So please leave them alone.”

When: September 28, 2017
Where: Roxy Theatre
What: Screening of comedy series Building the Room
Suggested Price: $15 GA/ $10 discounted price (for people who are not Cisgender Hetero Able-Bodied White Males.)


    1. The pricing model is purely voluntary. We are not in the business of telling people what they are, or going on witch hunts to determine who is what. We are simply providing a pricing model that can be followed by the honour system.

  1. I am a white male who is heavily connected to the arts in Victoria. Because I try to support myself and my family through my music, I am not as affluent as the average Victorian. This film is something I would have totally supported, but to have to pay more because of my gender and race is absolutely disgusting and does not in any way reflect my position in our community. I cannot afford to pay more than the average person and the assumption that all straight white males are in a better financial situation is completely ignorant and unfair. I think this privileged white male argument has gone way too far and is just coming across as sexist and racist. I am not even offended as a “privileged” white straight male, I am offended as someone who strives for equity in our society. I am all for giving discounts to those with disabilities or subsidies for those living below the poverty line so all can enjoy the arts in our community, but to base pricing on race and gender is wrong on so many levels. I understand that ethnic, sexual and gender minorities face discrimination on a daily basis, but to think that combating racism and sexism with blatant racism and sexism is justice, then whomever responsible really needs to look at themselves in the mirror. We are taught in preschool that 2 wrongs dont make a right. I will definitely not be attending this show or any in the future that adopt these absurd, ignorant and fractional attitudes.

  2. I’d be surprised if this “compromise” satisfies anyone. Discrimination based on gender, skin colour, or sexual preference is not “social justice”. Might I suggest another pricing model?

    $15 GA/ $10 discounted price (for people who feel they are unable to pay the full amount.)

  3. I like to go to the Fringe Fest and the shows at The Mint and would have normally gone to see this show however I am not going to pay more than everyone else. Just because I am white and was born a male does not mean I’m stupid.
    Why does everything have to be politicized?

  4. Hello,

    I have a few comments and a request.

    First, I am deeply saddened that your group is receiving threats of any kind, and I think this is unacceptable. I’m sorry that you have been a target of violence as this does not satisfy justice in any way.

    With that said, please understand that to arbitrarily raise your prices for an entire racial/gender group is considered racial and gender descrimination under the BC human rights code. In my opinion, you have perverted the word justice and should be held accountable.

    In the interest of actual justice, I am considering filing a complaint with the BC Human Rights Tribunal. You and the company promoting the event would be named as respondents. Racial and gender descrimination applies to services offered to the public, and therefore this complaint would be heard by the Tribunal.

    I have taken screenshots of your Facebook page and your arguments and if you do not cease your “justice pricing” scheme by Friday, September 20 at 4pm, the complaint will be filed.

    It is unacceptable to discriminate against any ethnicity or racial group and the fact that it is simply for a comedy show does not undermine that the descrimination is outright and deliberate.

    1. We hope that you will also file complaints against all local Ladies’ Nights and hair salons for their gender based pricing models.

      1. That is a straw man argument in which you are trying to justify your position by arguing something into absurdity that is only slightly related. In no way are you defending your position. Just because these situations are happening does not make them acceptable or fair.

        I’ll humour you though.

        Ladies and men’s haircuts do not stereotype race or sexual identification, as your policy does. It’s reasonable that a woman with shorter hair could be charged a man’s haircut, and vice versa. This mode of pricing, while archaic, is more of a guideline than a hard and fast rule and depends on the perceived complexity of the haircut. Your system of pricing is an absolute and arbitrary rule rather than a guideline.

        By ladies nights, I believe your definition is related to when men’s prices for drinks and cover charges are higher at a certain event because of their gender and sexual orientation.

        Ladies nights imply that there is still a large period of time where men do pay the same prices as women for the same services. For example, venues could offer this one night of a week, which means that only 13% of the time in any given month, women have access to reduced prices. Your pricing scheme states that men should be priced differently 100% of the time.

        While this is descrimination towards men and their sexual orientation, in that goods and services should be priced regardless of gender, it is by consequence stereotyping women as feeble and afraid of being subjected to a man’s desires (e.g. when a man displays unwanted sexual advances). It’s reasonable to assume that some women do not agree with this stereotype and do not identify as this type of woman. Therefore, the gender binary is being used to normalize strict gender boundaries to the detriment of womankind.

        Ladies nights have been challenged in Austria’s legal system and were proven to be discriminatory towards men. Maybe this challenge will be made in Canada, which has similar human rights laws, if ladies nights were more pervasive. A challenge could also be made that business like Ladies California Fitness, a gym exclusively for women, could be discriminatory as well. Just because it hasn’t been challenged does not mean it is not discriminatory.

        That is not the topic of discussion at hand, though. Ultimately, neither of the situations you mentioned relate to the severity and absolute arbitrariness of your pricing scheme. Your decision to implement this kind of pricing scheme is still subject to scrutiny under human rights legislation.

        Would you would like me to proceed with the complaint today? I’m happy to start the process with the tribunal to see which definition of justice will prevail.

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